Traction, Trajectory & Target ROI Workshop
Brought to you by Sales Primer & VANTEC Angel Network.
Join Chris Stairs and Colin McWhinnie for this 2-hour high-impact session for founders preparing to raise capital—and needing to show investors the right numbers, not just a compelling story.
$50 for a 2-hour intensive presentation
FREE for VANTEC presenters - promo code provided
What You'll Learn
This interactive webinar breaks down exactly what investors look for:
Credible traction metrics;
A defensible growth trajectory; and
A clear path to return on investment.
You’ll learn how to present your milestones, economics, and growth assumptions in a way that stands up to scrutiny and builds confidence.
This isn’t about polishing your pitch—it’s about aligning your story with the financial signals investors actually use to make decisions.
Who this is for
This session is designed for early-stage founders currently fundraising (or about to).
This session will help you communicate with clarity, back your claims with the right data, and give investors a reason to lean in.
About your instructors
Chris Stairs is a sales and commercialization expert. He has supported the commercialization of North American ventures across a broad range of sectors including construction management software, e-learning, workplace hygiene, therapeutic apparel, industrial automation, event technologies, and bio-innovation. Chris has worked for global brands such as the Olympics, FIFA, NBA, and the MLS.
Colin McWhinnie is a seasoned entrepreneur, advisor, and sales strategist who has spent nearly two decades helping early-stage and growth-stage founders turn strong innovations into fundable, scalable businesses. Colin specializes in guiding founders through the financial, sales, and funding models required to attract investors with clarity, confidence, and credibility.
Looking for More Support?
We're offering 2 sessions to help make sure your numbers stand up to investor scrutiny, both in your Financial Model and in your Pitch Presentation.
$395 - Financial Model & Due Diligence Prep - Work with Chris to define the core drivers of your business with a structured 9-point "Number Narrative" and translate them into a clear, defensible financial story. Contact: chris@salesprimer.ca
$195 - Pitch Review: Traction, Trajectory & Target ROI - Work with Colin to test your pitch against what investors actually look for and walk away with a sharper, more credible pitch. Contact: colin@salesprimer.ca